ThingsAt appoints Ruy Franco as CEO


Device as a Service (DaaS) provider, ThingsAt, has appointed Ruy Franco, as CEO. ThingsAt Chairman Mark Franklin said the business was looking for a sales focused leader that would drive change in the business and facilitate significant revenue growth and transformation.

“We undertook an extensive search for the right candidate to lead the ThingsAt business and take it into the future. Ruy Franco brings energy and passion to the role and a proven track record of success for emerging and start-up businesses.”

Franco said, “I am excited by the opportunity of leading the team at ThingsAt. The definition of what a workplace looks like is evolving extensively right now, and all businesses need to adapt to this, no matter what the industry.

ThingsAt is in a terrific position to assist organisations of all sizes to establish a secure, collaborative and connected work environment for all of their staff, while setting the foundation for a long-term ‘always on’ business, no matter what their return to work model.

Our vision is to make ThingsAt the market leader in DaaS for supply and expertise in helping customers transform to a DaaS model. We will lead through security, cost, predictability, governance and insights for customers into their device fleets.

Key foundation customers, including one of the world’s largest professional services firms, sealed the deal for me as they help us prove the offering on a large scale and showcase our capability for complex, multinational businesses and what makes ThingsAt unique.”

Franco has over two decades of experience in the telco and technology sector in Australia. He was previously Sales Director, Telco & Facilities, illion, Sales & Marketing Director, Access4, Director of Enterprise Sales, Optus, and Head of Enterprise Sales, Uecomm. He is a member of the AICD, Chairman and Non-Executive Director of Sanctuary Lakes Golf Club and holds an MBA from AGSM.