One of Australia’s leading customer experience experts joins Empired


Empired has announced the appointment of Rob Weaver, one of Australia’s leading customer experience experts, as a customer experience and digital strategist.

Rob brings significant expertise in both customer experience and digital transformation to help Empired’s customers reimagine their end-to-end customer experience.

Rob joins Empired from VERSA Agency, one of the largest independent agencies in Australia, where as customer experience director, he led the strategy, UX and creative teams to deliver seamless end-to-end experiences across a suite of touchpoints, including the emerging channel of voice as part of a branded service offering.

Prior to VERSA Agency, Rob worked as the customer experience lead at the Movember Foundation. This involved tying together cross functional teams to either design the fundraising supporter journey or generate products and services that made life easier for those needing help in times of adversity.

“Empired is delighted to have Rob join the Empired team,” says Kevin Miller, head of digital and experience design at Empired.

“We are seeing increasing demand in this space, with customer experience now becoming a top priority for all executives. Rob’s experience will help to mature and strengthen our customer experience, strategy and digital capabilities.”

“We all live in the age of the experience economy where brands are fighting for market share and need to differentiate themselves through providing the best possible product,” says Rob.

“An organisation’s ability to succeed will depend on how these experiences are defined, created and delivered. I look forward to helping transform all of Empired’s clients ambitions by building products, platforms and services that look incredible, operate at scale and leave a lasting, positive impression on their customers.”