Empired enters strategic partnership with Informatica in Australia and New Zealand


Empired has announced a strategic relationship with Informatica to strengthen its data management and governance offering in Australia and New Zealand.

As Microsoft Gold partner in Data & AI, Empired was looking for a complementary partner in the data management space that could add to its offering, particularly around Microsoft Azure. Informatica was recently named Microsoft Global Analytics Partner of the year, demonstrating its depth of integration with Microsoft’s cloud platform, and making it a perfect fit for Empired. It was also recently named a leader in data quality in the Gartner Magic Quadrant.

Travis Barker, General Manager, Market Development – Data & AI for Empired, said, “Data management is an area of growing interest and importance to our customers. Prior to, and now because of COVID-19, data management is a getting increasing attention from organisations looking to understand and control their data estate. Organisations want to be able to wrap their arms around that data wherever it resides, protecting customer privacy from increasing cyber-security threats, for example.”

In addition, there is increasing regulation in this space with the introduction of a Consumer Data Right (CDR) in Australia in July 2020 and amendments being made to the New Zealand Privacy Act, which are due to come into effect in December 2020, all being driven by Europe’s General Data Protection Regulation (GDPR), which is leading regulation in the market globally.

Informatica’s data management solutions and pre-built Microsoft connectivity automates the process of migrating a wide variety of data workloads to Azure Synapse and Azure SQL Database.

Travis Barker said, “Empired was looking for a data management platform that would complement the Azure stack and strengthen our Microsoft-centric Data & AI proposition for customers. Informatica’s range of solutions fits nicely with Azure and demonstrates how closely it works with Microsoft in developing capabilities, which is a definite plus for Empired.”

The relationship will help strengthen Informatica’s own Azure offering by adding a key Microsoft partner across Australia and New Zealand.

Richard Scott, managing director – Australia & New Zealand, Informatica, said, “Informatica is excited about this new relationship with Empired covering both the Australian and New Zealand markets. Empired has a longstanding relationship with Microsoft and a strong track record of helping customers. This will help us to grow our joint enterprise cloud data management customer reach and scale our business with Microsoft Azure.”

Mike Girdis, Director of Partner Development, Microsoft Australia, said, “Microsoft supports its Gold Azure partners like Empired working closely with Global ISV’s such as Informatica, Microsoft Data Analytics partner of the year, to deliver better quality outcomes for our collective customers.”

Travis Barker said, “With this partnership, Empired will be able to add value for customers by strengthening conversations around data management and compliance. In the current business environment, it has never been more important for organisations to have a trusted partner that can help them protect their customer data, no matter where it resides. Organisations that take data management to the next level will gain a business advantage over their competitors that will help ensure the future of their business.”