Dicker Data Announces New Microsoft Cloud Division


Dicker Data is deepening their relationship with Microsoft with the launch of their new Microsoft Cloud business unit to be led by Sarah Loiterton as General Manager. As part of this unit the company will also be launching a Partner-to-Partner Portal and dedicated marketing service, Amplify.Dicker Data

As Australia’s leading locally owned Microsoft Cloud distributor, this demonstrates Dicker Data’s commitment to extend software and Cloud technologies solution offerings and their partnership with Microsoft.

The initiative comes as Dicker Data’s Microsoft Cloud business approaches $100m in annual revenue, recording a 25 percent year-on-year growth in 2020. The company believe the service offering will be a key growth facilitator in 2021 and beyond.

The drive for digital transformation amid the global pandemic has accelerated the adoption of cloud-based technologies and solutions to enable the work from home (WFH) movement. Expectations of this continuing for the foreseeable future create a continual demand for migration to the cloud in the post-COVID-19 environment and a strategic priority in business continuity plans.

Organisations are searching for cost efficiencies by moving their operations to the public cloud and equipping workforces with digital collaboration technology. Microsoft Azure and Microsoft Teams play a vital role in streamlining workflows, productivity, cloud data management, ultimately strengthening business continuity strategies.

Vlad Mitnovetski, COO & Executive Director, Dicker Data said, “The Microsoft Cloud business unit validates the strong dedication to our vendor relationships, the success of our offerings and expertise in cloud technologies. We have played a key role in enabling the digital transformation cycle for the last five years, enabling companies to digitise to thrive. As reseller partners, enterprise and government organisations are implementing accelerated transformation initiatives, Dicker Data’s mission is to deliver rapid business value through specialist cloud technology advisory and ongoing partner management services.”

To further support Dicker Data’s extensive reseller base and the Microsoft ecosystem, Dicker Data are launching a Partner-to-Partner (P2P) Portal for Microsoft Cloud. The Portal will serve as a directory of partners and their associated certifications and skills to connect resellers for partnership opportunities to deliver their solutions for customers.

Aligned with Dicker Data’s customer-centric approach, Microsoft Cloud partners will also have access to Amplify, a dedicated marketing service to empower their go-to-market strategies. The proactive initiative offers resellers full-service marketing assistance from strategy to content collateral and execution.

Sarah Loiterton, taking the lead as GM of the new business division, brings nine years of business technology experience with a proven track record in enterprise software, channel strategy, partner development and enablement across large global IT distributors and local market leaders. The role will see her accelerate ongoing partner value management, unlock new opportunities and continue to establish Dicker Data’s place as a value-added distributor of hardware, software, cloud and emerging technologies, delivering world leading solutions with premium service.

Rachel Bondi, Chief Partner Officer, Microsoft Australia said, “Dicker Data is one of our most valued partners with an outstanding reputation for the work it undertakes with channel partners around Australia as they digitally transform, embrace cloud computing and establish the operational foundations that will allow them to grow and thrive. Microsoft is delighted by this decision to form a dedicated Microsoft Cloud Division with Sarah at the helm. Sarah is a highly respected and accomplished leader and I congratulate her on this appointment – she will take cloud in SMB to the next level, driving success for our partners and customers.”

On her appointment Loiterton said, “I’m honoured to lead the new Microsoft Cloud business, supporting the transformation of our partner ecosystem and accelerate our cloud strategy. Customers are challenging the status quo more than ever and we want our partners to look at the Dicker Data Cloud business as consultants; helping partners seamlessly embrace new technologies and continue to innovate. We support our resellers as a true solutions aggregator, helping to identify new revenue streams and driving new acquisition strategy, to build strategic partnerships with tangible business benefits. Unlocking exciting opportunities such as our P2P Portal and Marketing-as-a-Service program Amplify, is a true demonstration of how we are listening to what our partners and vendors are saying and investing in them.”

The Company is also proud to be part of the Male Champions of Change Microsoft Partner Group which brings together tech sector leaders who are committed to achieving gender equality in the sector, enabling women in the workplace to thrive now and in the future.

“Dicker Data is committed to elevating strong female talent into senior management positions and empowering our expertise in a traditionally male dominated technology sector with unlimited opportunity,” Loiterton said.

The Australian distributor has achieved substantial growth despite the COVID-19 pandemic and supply chain constraints, reinforcing their vital place in the IT business supply chain as an essential component for business continuity. Dicker Data’s commitment to strengthening operations and resilience has enabled strong revenue growth breaking through the $1billion milestone and finishing at $1,006.1m for the 1HY20.

As Dicker Data move into H2 2020 the demand continues to be very strong with customers concentrating heavily on business growth strategies during and post COVID-19.  This is reflected by Dicker Data’s recent ASX 300 and All Tech Index inclusion.