Cybersecurity and data protection company Acronis has appointed Andrea Martin as its Strategic Account Executive for New Zealand and the Pacific Islands. Martin will help grow Acronis’ presence in the region and will be responsible for strengthening relationships with distributors and supporting partners to meet the cybersecurity demands of MSPs and IT teams for modern businesses in this region.
“Acronis is going through a period of hypergrowth in the region, driven by the company’s offering of AI-driven cybersecurity capabilities which complement traditional backup. Martin’s strong understanding of the channel, plus account and distribution management skills paired with her expertise in cybersecurity and developing channel ecosystems, underscores the significance we place on this market,” said Acronis’ Australia and New Zealand General Manager Kelly Johnson. “She has a proven track record of creating long-term business value through enhanced communications, business planning, and thinking outside of the box to achieve strategic goals.”
Martin will focus on helping New Zealand partners modernise and enhance their clients’ security and backup capabilities using Acronis’ integrated cyber protection solutions. Martin is a highly accomplished IT channel expert with a lengthy track record in account management, business development, product management, and marketing. Most recently, Martin served as the New Zealand and Pacific Island Territory Account Manager at Arcserve/StorageCraft. She has also held various roles at IBM.
“I am thrilled to join Acronis at this time of rapid growth in the region,” said Martin. “I am excited to collaborate with our distributors, channel partners, and service providers to deliver these solutions.”
Today’s announcement comes on the heels of Acronis’ appointment of Kelly Johnson as the new general manager for Australia and New Zealand in February 2024. Acronis says the ongoing expansion highlights its emphasis and increased focus on the Australian, New Zealand, and South Pacific markets.
