Trend Micro has renamed its enterprise cybersecurity business unit to TrendAI, launching the new identity in Australia and New Zealand as organisations accelerate the use of artificial intelligence and reassess cyber risk management.
In a media release, Trend Micro said TrendAI will be the name for its enterprise business unit, which it said supports 575,000 enterprise organisations globally, including thousands of customers across Australia and New Zealand across sectors including government and critical infrastructure.
The company framed the move as a shift in how it positions enterprise security work as AI becomes embedded in business operations. Trend Micro CEO Eva Chen said the rebrand was “not a cosmetic change” and was intended to reflect how security needs to evolve alongside AI, data and automation.
In the ANZ market, TrendAI managing director Srujan Talakokkula said the company would continue investing in research and development and customer success teams in Sydney, and highlighted partnerships with NVIDIA, AWS, Google and Microsoft, as well as collaboration with the Open Worldwide Application Security Project (OWASP) related to platform direction and “evolving global AI security standards”.
TrendAI’s enterprise platform, TrendAI Vision One, was described as centralising cyber risk exposure management, security operations and threat protection across layers of the AI stack. The release said the business unit’s transformation aims to move from a portfolio of security products to a “unified enterprise AI cybersecurity platform”.
The company also outlined additional activities and offerings under the TrendAI brand, including a podcast series called AI Security Brief, an events program called TrendAI Spark, an expanded incident response and cyber risk partnership with S-RM, and a “HackerVerse collaboration” for adversarial testing using autonomous AI agents executing MITRE ATT&CK techniques.
The launch comes as boards and executive teams increasingly scrutinise AI-related security and governance risks. TrendAI pointed to an IBM report it said found more than one in 10 global organisations reported data breaches involving AI models or applications last year, underscoring growing concern over the security of AI deployments.
