Written by Tony Campbell, Director of Innovation and Research, Sekuro.
By 2030, the Metaverse will have achieved mass adoption across both consumer and business markets, with billions of dollars of investment and capability powering a truly parallel existence.
As with the ubiquity of the Internet today, organisations will adopt increasingly sophisticated digital replicas of their products and services, operating perfectly simulated twins of their physical counterparts.
Ecommerce will shift from storefront websites such as Amazon and Kogan, to fully immersive digital showrooms, with virtual stores that you can walk around and products you can pick up, inspect, and interact with in virtual reality.
This future isn’t science fiction, in fact, it’s not even that far off. Luxury product manufacturers are already experimenting with virtual reality showrooms, and this trend is growing as businesses realise the power of virtual and augmented reality in the sales cycle.
Imagine the emotional connection as a buyer when you get to test drive a Ferrari’s SF90 Spider, sitting in a perfect replica simulator in Sydney, while tearing around German’s Nürburgring.
The simulator delivers an exact physical representation of the experience of driving Ferrari’s supercar, and this shows you how the car handles, performs, and drives with its completely accurate representation of controls and engine sounds.
Topping it off, the experience of immersion in this 8k real-time rendered photorealistic environment means a few laps of the Nürburgring are all you need to know if it’s for you.
However, if you’re still on the fence, you can always pop next door and compare it with the Maserati MC20, racing around Suzuka International, and finish your lunch break with a trip around Brands Hatch in an Audi A8.
“Survival in the Metaverse in 2030 will require a significant investment in cyber security. Digital threats already penetrate our online systems today, with data thefts and extortion attempts on many organisations costing billions. As more data and wealth transfers into the Metaverse, criminals have more to gain from their nefarious activities.”
The technology driving (no pun intended) these sorts of experiences is already available, and in some cases, companies already have this level of physical-based simulation available.
And while this technology is going to power what will become the future of the Metaverse, it does not define the vision. It’s much more than that.
The Metaverse is more than a sales tool, it’s an extension of all aspects of our physical world, making our virtual existence as important as our real-world equivalent.
Your life in the Metaverse will partly define your wealth, your work, your social life, and your relationships, and you will have digital possessions, such as virtual real estate, with tangible value that becomes part of your estate. And as the volume of data and number of assets increases, so will crime.
Survival in the Metaverse in 2030 will require a significant investment in cyber security.
Digital threats already penetrate our online systems today, with data thefts and extortion attempts on many organisations costing billions.
As more data and wealth transfers into the Metaverse, criminals have more to gain from their nefarious activities.
Financial crimes, such as cryptocurrency attacks, money laundering and scams will be rife, and with NFTs used to prove asset ownership, the underlying technology platforms will come under a significant weight of attack.
Highly motivated criminal and state-sponsored cybercrime gangs will build sophisticated teams of Metaverse hackers, who will target every kind of system, from the underlying technology to social engineering scams to try and get their hands on our digital assets.
Vast volumes of personal data will be collected through our digital interactions, and this isn’t limited to credit card details and health records.
It will also include real-time streaming data from biomedical devices and the output of haptics and tactile sensory systems, all providing new and insidious attack vectors for exploitation.
Virtual hospitals are already selling real estate in their digital campuses, renting space on platforms to specialists to run their virtual clinics.
It won’t be that long until an appointment with a GP requires you to stream data from a suit of medical sensors, giving the GP a real-time view of heart rate, blood pressure, ECG data, and blood O2 levels.
The doctor will have a holistic view of your symptoms, which can be immediately cross-referenced and correlated with your entire medical history, your overseas travel records, your vaccination records, and your family history, as key genetic markers.
Diagnostic medicine will advance significantly over the next few years, which will exponentially escalate this threat to our health data.
An attacker with access to this data can completely hijack your identity. If an attacker can perfectly simulate your Metaverse avatar and even stream simulated medical data based on your biomedical identity, you don’t need to be Arthur C Clarke to imagine the ramifications.
Furthermore, if treatments are supported by AI and ML, and recommendations are proffered without human intervention, where does that leave medical insurance companies?
With no one to blame if things go wrong, who does the patient hold accountable if the treatment causes harm? The programmer, maybe? The scientists who wrote the algorithms.
These problems need legal and ethical consideration and solutions before they become mainstream.
On another note, a recent report from Europol suggests digital harassment is already a significant problem for global policing.
One survey suggested 58% of girls have experienced online harassment, so police forces are beginning to plan for significant escalations in these sorts of crimes over the coming decade.
Today, online predators make extensive use of forums and messaging systems to groom their victims, but with the evolution of haptics and advances in tactile technologies, entirely new levels of sensory interactions will be possible.
Safeguarding children becomes paramount as interactions in the digital world are as traumatic and horrific as they are in the physical world.
Terrorism is also a major concern for the Metaverse, as terrorists have always attempted to exploit new technology to further their cause.
The Metaverse will create new opportunities for terrorists to spread propaganda, undertake convincing recruitment campaigns and deliver immersive operational training.
No longer will recruits have to travel halfway around the world to learn their ways, instead they will hook up their VR HMD and learn to plan an attack without ever crossing a border.
Terrorist propaganda is already appearing in today’s early Metaverse platforms, with Europol reporting claims that “Nazi gas chambers have already been reported in Roblox.51.”
We’ve all heard of fake news, and it’s even become somewhat of a joke, but the potential for leveraging the Metaverse for disinformation and misinformation campaigns should not be underestimated.
One particularly insidious mode of attack that law enforcement expects to escalate is the so-called, Overlay Attack.
In this situation, attackers assume control of a user’s digital identity and hijack their environment, changing it to suit their needs. With complete control over what the user sees, hears, and interacts with, coercion, fake news and psychological manipulation become potent digital weapons.
Undoubtedly, the Metaverse will bring many amazing advances to both our personal and business lives, but as technology evolves, so do the threats.
It’s vitally important that cyber security is a core design tenet for every single Metaverse solution.
But we also need governments and technology providers to consider the laws, standards, regulations, and ethics of these platforms and provide law enforcement with the tools to tackle cybercrime on a global scale.
Only then will we realise the Metaverse’s full potential, when people believe it is safe enough to use.
